The Newsletter, Issue #98September 23rd, 2026 Doing something out of FOMO is always a bad idea... but in communications, testing can teach us alot Hi Reader, About a year ago, I made a decision out of FOMO. Everyone was switching to video, the podcasting scene was shifting, and I didn't want to be left behind. So I started filming episodes instead of just recording them. It wasn't a bad decision on paper. We all know that video is popular, but something quietly broke in the process. It's hard...
23 days ago • 3 min read
The Newsletter, Issue #97September 15th, 2026 You Don't Know What You Don't Know Hi Reader, Last week, I sat down to review a client's last ten posts before our call. I usually look at their social media output in-between our planned focus sessions. What I saw was great, to be honest. The grammar was good, the structure of the caption was solid, and every post was technically correct. But, one thing stood out for me .. I couldn't tell you a single thing about the person who wrote them (I...
about 1 month ago • 3 min read
The Newsletter, Issue #96September 9th, 2026 The anticipation of change Hi Reader, Out of everything happening recently, the crazy weather that we've been experiencing here in Ontario, it is the thing I need to be anything but consistent. My 11-year-old daughter would say it "gives her lowkey anxiety," always with a bit of exaggeration 😅 I've noticed the weather has been different lately. Usually, at this time of year, we still have warm summer weather. Instead, it's rain, falling...
about 1 month ago • 2 min read
The Newsletter, Issue #95September 2nd, 2026 It took me a decade to actually switch off Hi Reader, Back in my corporate days, I used to dread the summer months. While everything slowed down for the company, it was the time that I had to double down and do the annual forecasting and planning for the coming year (our business planning and annual budget forecasting was presented to HQ in September 😰). And to be honest, I didn't have kids at the time, so my husband and I enjoyed a noise-free...
about 1 month ago • 5 min read
The Newsletter, Issue #94July 10th 2026 The metric that actually grows your business (Not a number, but a quality) Hi Reader, I want to tell you something I do not say often enough. I have spent over 20 years helping people communicate their value. Leaders, founders, global brands. I've sat in boardrooms, crisis communications and strategy sessions and I have helped some of the most accomplished people I know find the words for what they do and why it matters. But when I decided to show up...
3 months ago • 5 min read
The Newsletter, Issue #93July 9th 2026 The metric that actually grows your business (Not a number, but a quality) Hi Reader, Let me get something out of the way before you read another word. If you think someone is a personal brand expert only if they have a large following, then my follower count will not impress you. I am not going to pretend otherwise. If you scroll my profile expecting the kind of numbers that signal "popularity" - you won't find that here. And if that makes you hesitate,...
3 months ago • 3 min read
The Newsletter, Issue #92July 8th 2026 It is not your posting schedule. It is not your visuals. Here is what actually needs to change. Hi Reader, This week I want to give you something you can actually use today. If your content is not getting the engagement you expected, while you have already tried fixing other things, like the consistency, the visuals, the captions, and the posting times, the problem is almost certainly not what you think it is. It is your point of view. Or more...
3 months ago • 2 min read
The Newsletter, Issue #91July 7th 2026 The expertise was there. The foundation to communicate it was not. Here is what changed. Hi Reader, There is a moment I see in almost every founder I work with. It happens after the launch. After the business cards are printed, the website is live, and the announcement post has gone out. The leap has been taken. And then comes the quieter, harder question that nobody warns you about. Now how do I actually talk about this? Not the elevator pitch version...
3 months ago • 3 min read
The Newsletter, Issue #90July 6th 2026 You have built something real. Here is why your reputation should reflect that. Hi Reader, Let me ask you something directly. You have built a business. You have years of experience behind you, real results, clients who trust you, and a track record that speaks for itself in the rooms you already occupy. And yet, outside of those rooms, your reputation is not doing the work it should be doing. If that is where you are, I want to tell you that it is one...
3 months ago • 2 min read