The Newsletter, Issue #79March 11th 2026 Find your Personal Brand Gap and know how to fill it Hi Reader, Let me ask you something direct. If someone mentioned your name in a conversation with your ideal client this week, what would happen? Would they immediately know what you do and who you help? Would they feel confident recommending you? Would they have something specific and credible to say? Or would there be a pause? That pause is your personal brand gap. And it's almost never a content...
25 days ago • 5 min read
The Newsletter, Issue #78Feb 19th 2026 The Stacking Effect: How Trust Converts Followers Into Clients Hi Reader, If I asked you to look into your analytics - are you able to quantify how your personal brand efforts on social media directly impacting your business growth? (and for my career-focused community members, the question would be: how is your social media footprint helping you grow in your career?) I know it's a hard question... but at the end of the day, isn't our aim of showing up...
about 1 month ago • 9 min read
The Newsletter, Issue #77Jan 7th 2026 The Experiment that proved Trust beats Vanity Metrics Hello Reader, Happy New Year! My twins are back to school, I am back to work, and this is the first newsletter of 2026... I want to start by sharing with you a candid behind-the-scene experiment I did last year. In 2025, I added 30% to my revenue. I don't have a massive following (my community is small but mighty). No viral posts (yet). No daily content. I did it with fewer than 2,000 LinkedIn...
3 months ago • 8 min read
The Newsletter, Issue #76Dec 17th 2025 Here is your reminder and permission slip: Trust is your secret weapon. You can make 2026 yours. Hello Reader, Most of my clients this year (more than 80% of the entrepreneurs I worked with) came to me because they faced the same issue... Their content was getting engagement. Likes. Comments. Shares. People were saying "great post!" and dropping emojis. It felt to them like momentum. But when we look at actual business results? Nothing's moving. No...
4 months ago • 5 min read
Newsletter - Issue #75 WHAT IF YOUR VALUES WERE YOUR BUSINESS STRATEGY? Hello Reader, "How do I scale my business without selling out my values?" It's a question I hear constantly from the women I work with (businessmen could have similar experiences). Whether my clients were launching their first group offer or raising prices on a high-ticket service, there's this tension between wanting to grow and wanting to stay true to who they are. Here's what I know to be true: You don't have to...
4 months ago • 2 min read
Newsletter - Issue #74 THE MISSING PIECE IN YOUR PERSONAL BRAND STRATEGY Hello Reader, I want to share something with you that came up in a recent LinkedIn Live conversation, and honestly, it's something I see missing in so many entrepreneurs' personal brand strategies. Our conversation was about the intersection of personal brand story and communications strategy. I wanted to make sure that my message is clear: Your story is not just a nice-to-have. It's the foundation of everything you...
5 months ago • 4 min read
Newsletter - Issue #73 LET'S ELEVATE YOUR MARKETING SKILLS Hello Reader, I just wrapped up a conversation that I think a lot of you are going to find incredibly valuable... especially given what's happening in the marketing landscape right now. Here's the reality.. In 2025, business owners are struggling with marketing more than ever. Organic social reach has declined dramatically, forcing many to rely on paid advertising just to be seen. AI and MarTech tools are everywhere, but they've...
5 months ago • 3 min read
Newsletter - Issue #72 YOUR MARKET POSITION IS YOUR BUSINESS LEGACY Hello Reader, Everything starts with trust.. Think about it. You choose a doctor because you trust they're able to help you. You shop at a specific store, because you trust they have the latest and best products. You send your kids to a specific school, because you value great education and environment and they have what you're looking for. Trust is built over time, with repetition and focus, and (ofcourse) with visibility....
6 months ago • 3 min read
Newsletter - Issue #71 THE PERSONAL BRAND EVOLUTION THAT IS MAKING EXECUTIVES MILLIONS Hello Reader, I'm curious to know if you've noticed your favourite LinkedIn thought leaders... changing? Not just their content, but their entire vibe. Their expertise. In some cases, even their career focus.I'm asking this because if you've been following the same industry experts for 5+ years, you've probably witnessed this shift. I know I have... and so many entrepreneurs and founders could learn from...
7 months ago • 5 min read